Privacy Policy


R.E.M./Athens, Ltd. and R.E.M./Athens, LLC (collectively, “R.E.M.”, “we”, “us” or “our”) respects your privacy and is committed to complying with this privacy policy (“Privacy Policy”), which describes what information we collect about you, including how we collect it, how we use it, with whom we may share it and what choices you have regarding our use of your information. This Privacy Policy applies to information collected on our website located at (the “Website”), all interactive features, applications, widgets, social networks and social network “tabs”, and other online or wireless offerings that post a link to this Privacy Policy, whether accessed via computer, mobile device or other technology or any associated content, material, or functionality contained on the Website (collectively, the “Services” and, together with the Website, the “System”). This Privacy Policy is incorporated into and is a part of the terms of use of the System located at (the “Terms of Use”). We encourage you to become familiar with the terms and conditions of both this Privacy Policy and the Terms of Use. By accessing and using the System, or any part thereof, you agree that you have read and understand this Privacy Policy, and that in exchange for access to the System, you accept and consent to the privacy practices (and any uses and disclosures of information about you) that are described in this Privacy Policy.

What Information Do We Collect?

Unless you provide it to us, R.E.M. does not collect personal information about the users of the System. We define “personal information” as information that is unique to you and might include your phone number, email address, name or age. You may choose to disclose such information by signing up for newsletters, contacting or communicating with us directly by email or other electronic means of communication. Any such information you disclose to us will be considered “Collected Information” (as defined below).


As described in detail below, we and our third party service providers may collect certain personal information from or about you when you provide your email address or other personal information to us or when you provide certain personal information when using the online store located on the Website at (collectively, the “Collected Information”). Collected Information includes, without limitation, any information that may be used to identify an individual, including, but not limited to, a first and last name, a physical address, a phone number, an email address, and a credit card number (and related information such as expiration date). R.E.M., or our third party service providers, use the information we collect to provide the Services available via the Website.


Google Analytics and Web Beacons


The Website (and certain other portions of the System) use Google Analytics, a web analysis service provided by Google, in order to better understand your use of our Website (or other portions of the System) and how we can improve the Website and the System. Google Analytics collects information such as how often users visit a Website, what pages they visit when they do so, and what other websites they used prior to coming to such Website. Google Analytics collects only the IP address assigned to you on the date you visit the Website, rather than your name or other identifying information. We do not combine the information collected through the use of Google Analytics with your personal information. Although Google Analytics plants a permanent cookie on your web browser to identify you as a unique user the next time you visit a Website, the cookie cannot be used by anyone but Google. Google’s ability to use and share information collected by Google Analytics about your visits to the Website or the System is restricted by the Google Analytics Terms of Use and the Google Privacy Policy. Google utilizes the data collected to track and examine the use of the System, to prepare reports on its activities and share them with other Google services. Google may use the data collected on the System to contextualize and personalize the ads of its own advertising network. To more fully understand how Google may use the data it collects on the System, please review “How Google uses data when you use our partners’ sites or apps”, (located here or any successor URL).


Some of the areas of the System may contain electronic images known as web beacons (sometimes known as clear gifs) that allow R.E.M., and its third party providers or affiliates, to count and track users who have visited certain portions of the System. Web beacons collect only limited information and do not collect any of your personal information. Specifically, R.E.M. plans to use a type of web beacon known as a “retargeting pixel,” which will allow users to receive targeted advertising from R.E.M. via certain social media websites, including



We appreciate your questions and comments about the System and Services and welcome your email messages to If you correspond with R.E.M. through the System or via email, the Collected Information may include the content of, and metadata regarding, any correspondence you may have with us. We may share your messages with those within our organization who are most capable of addressing the issues contained in your message. We will keep a copy of your message until we have had an opportunity to address your concerns. We may archive your message for a certain period of time or discard it, but your email address will not be used for any other purpose.

Newsletters and Other Communications from Us

Users of the System can sign up on the Website to receive newsletters, email communications and other communications related to R.E.M. including products or services offered through the System. The newsletters, email communications or communications may come from R.E.M, our record label, our third party service providers and/or our business partners. When signing up for such newsletters and communications, we ask for contact information such as name and email address, and, sometimes, demographic and profile information. By visiting the System, you affirmatively consent to our collection and use of such Collected Information. Note that in order to keep our users informed about the operation of the System, we may periodically send emails and announcements that are needed for the proper functioning and administration of the System and Services.

How Can I Opt-Out of Newsletters and other Promotional Correspondence?

We may send you newsletters, emails and other communications with promotional offers only if you opt-in to receiving such emails and communications. If you would no longer like to receive such newsletters, special offer information, sales notifications or other promotional messages from us, please click the link at the bottom of any email you receive from us and follow the instructions, or alternatively you may send an email to with the word “UNSUBSCRIBE” or “REMOVE” in the subject line. Your email address will be removed from our marketing list. Please allow us a reasonable period of time in order to satisfy your request, as some promotions may already be in process.

Online Account Management

If you elected to subscribe to any online services provided via the System, including the ability to access any password-protected areas of the System, you will be required to submit personal information (including some Collected Information) for the purpose of verifying your identity and your authority to manage the account. This Collected Information will be used exclusively by R.E.M., our agents, suppliers and third-party service providers for internal use and to respond to your service requests.

How Do We Use The Information That We Collect?

R.E.M. and our third party services providers collect and use the Collected Information to operate the System and deliver the Services, including to provide certain services and improve the user experience, address System integrity or security issues, and conduct research and analysis to maintain, protect, develop, and improve the System, sell certain merchandise, and, additionally, may use any information submitted by users as described below or elsewhere in this Privacy Policy or the Terms of Use. We may send you information that you request from us, promotional materials regarding R.E.M. or any third party entity or individual affiliated with individual members of R.E.M., and any other communication for any other legitimate and lawful business purposes. Additionally, we may retain and use certain Collected Information to facilitate and otherwise address certain inquiries or requests regarding the Services or the System, or respond to your questions or requests for information about or from R.E.M. We may also use Collected Information as necessary to ensure compliance with any R.E.M. policies and any applicable law, regulation or order.

Except as set forth in this Privacy Policy, R.E.M. will not use, disclose, or transfer your Collected Information unless (1) you expressly authorize R.E.M. to do so; (2) it is necessary to allow R.E.M.’s service providers, agents, or other third parties to provide products or services for or to R.E.M., (3) it is necessary in order to provide the System or the Services, (4) R.E.M. is sending you other information that may be useful to you, (5) subject to applicable contractual or legal restrictions, it is disclosed to entities that perform marketing services on R.E.M.’s behalf or to other entities with whom R.E.M. has joint marketing agreements, (6) it is necessary to protect the confidentiality or security of your records, (7) it is necessary in connection with other business purposes including, without limitation, verifying identity, age, and payment details, investigating complaints about the System, risk assessment, security, fraud and crime prevention/detection, monitoring, research and analysis, marketing, customer purchasing preferences and trends and dispute resolution, (8) it is necessary to comply with law enforcement, governmental mandate, or other legal requirement, if appropriate, for your protection or in connection with an investigation or prosecution of possible unlawful activity; (9) subject to applicable contractual or legal restrictions, it is necessary in connection with a sale of all or substantially all of the assets of R.E.M. or the merger of R.E.M. into another entity or any consolidation, share exchange, combination, reorganization, or like transaction in which R.E.M. is not the survivor, or (10) it is otherwise necessary for R.E.M to disclose it as required or permitted by law.


With Whom Do We Share Information That We Collect?


In addition to the uses mentioned or described elsewhere in this Privacy Policy or in the Terms of Use, we, or our third party service providers, may catalog and add Collected Information to our database.

We do not sell, rent, or lease our user lists or the identity of individual users to third parties. However, R.E.M. may use and disclose certain aggregated, anonymized information, such as System usage data, to our trusted business partners. Such information may also be shared with other users or the general public for advertising, informational, or comparison purposes. However, such information shall not be personally identifiable to any user.

In addition to the uses and disclosures described in the preceding paragraph, R.E.M. may disclose Collected Information to third party entities or individuals affiliated with individual R.E.M. members for purposes of targeting marketing activities and communications to users of the System. Marketing materials sent to users of the System from such third party entities or individuals do not constitute an endorsement by R.E.M. of any products, services, or performances described or offered in such marketing materials.

We may also disclose Collected Information if we become subject to a subpoena or court order, or if we are otherwise legally required to disclose information. We may also use and disclose Collected Information to establish or exercise our legal rights, to enforce the Terms of Use, to assert and defend against legal claims, or if we believe such disclosure is necessary to investigate, prevent, or take other action regarding actual or suspected illegal or fraudulent activities or potential threats to the physical safety or well-being of any person.

Sweepstakes, Promotions, Contests & Surveys?

On the System, you may wish to participate in certain online polls, surveys, contests, sweepstakes and other promotions that may offered from time to time by us, our record label or one of our business partners. Participation in these polls, surveys, contests, sweepstakes and promotions is completely voluntary; you have a choice about whether or not to disclose information required to enter. Information requested may include personal contact information such as your name, address, date of birth, phone number, mobile phone number, e-mail address, username, and/or similar information. Through these online polls, surveys and promotions, you may choose to participate in activities such as sharing information with others and sending email invitations. In connection with any online polls, surveys, contests, sweepstakes and other promotions that may offered from time to time via the System by us, we use the information you provide to administer the polls, surveys, contests, sweepstakes and other promotions. Subject to applicable contractual or legal restrictions, we also may use the information to communicate with you, or the other people you select, about our services or products. Any information that you submit to any other entity through which you are using the System in the course of any poll, survey, contest, sweepstakes, or promotion offered by any third party shall be fully at your own risk, and R.E.M. hereby disclaims all responsibility for any losses, liability, damages, or expenses that may arise from your submission of such information.

What Choices Do You Have?

When submitting information, corresponding, making requests for information, and otherwise interacting with R.E.M., its representatives, and its third party service providers through or in connection with the System, you choose what information to supply or submit, whether you wish to receive further information, and how you may be contacted. Please take care to share only such information as is needed or that you believe is appropriate. Any promotional email we send to you will contain a link which will allow you to opt out of receiving any further correspondence. If you have created an online account, you may also change your correspondence preferences by logging into your account. You may disable your online account access at any time; however, this will not necessarily result in the deletion of any Collected Information.

How Do We Protect Information Collected About You?

R.E.M. takes commercially reasonable measures to secure and protect information transmitted via or stored on the System. Nevertheless, no security system is impenetrable. We cannot guarantee that information that users of the System may happen to transmit or otherwise supply will be totally secure. You agree to immediately notify us of any breach of System’s security, this Privacy Policy, or the Terms of Use of which you become aware.

Linked Websites

For your convenience, some hyperlinks may be posted on the System that link to other websites not under our control. We are not responsible for, and this Privacy Policy does not apply to, the privacy practices of those sites or of any companies that we do not own or control. We cannot be responsible for the privacy practices of any such websites or pages not under our control and we do not endorse any of these websites or pages, the services or products described or offered on such sites or pages, or any of the content contained on those sites or pages. We encourage you to seek out and read the privacy policy of each website that you visit. In addition, should you happen to initiate a transaction on a website that our System links to, even if you reached that site through the System, the information that you submit to complete that transaction becomes subject to the privacy practices of the operator of that linked website. You should read that website’s privacy policies to understand how personal information that is collected about you is used and protected.

Social Media Platforms and Websites

Any information, communications, or material of any type or nature that you submit to any of our pages contained on a social media platform or website by e-mail, posting, messaging, uploading, downloading, or otherwise (collectively, a “Submission”) is done at your own risk and without any expectation of privacy. We cannot control the actions of other users of a social media platform and we are therefore not responsible for any Submissions contained on a social media platform or website. By visiting any of our pages that are contained on any social media platform or website, you are representing and warranting to us that you have reviewed the applicable privacy policy and terms of use of such website or social media platform and that you will abide by all such provisions contained therein.


The System is intended for a general audience and is not intended for use or view by children under 13 years of age, and we do not knowingly collect information about children or sell products to children. Consistent with the Children’s Online Privacy Protection Act, we will not knowingly collect any information from children under the age of 13. If you have reason to believe that we have collected information from someone under 13 years of age, please let us know. Furthermore, we may restrict entries to any contests, sweepstakes or promotions to entrants who are at least 18 years of age (or have otherwise reached the legal age of majority in your jurisdiction).

Visiting The System From Outside The United States

If you are visiting the System, or any part thereof, from outside of the United States of America, please be aware that your information may be transferred to, stored or processed in the United States, where our servers are located and our central database is operated. The data protection and other laws of the United States and other countries might not be as comprehensive as those in your country, but please be assured that we take steps to protect your privacy. By using any portion of the System, you understand and consent to the transfer of your information to our facilities in the United States and those third parties with whom we share it as described in this Privacy Policy.

Do Not Track Requests

California law requires that we indicate whether we honor “Do Not Track” settings in your browser concerning targeted advertising. “Do Not Track” is a standard that is currently under development. As it is not yet finalized, we adhere to the standards set out in this Privacy Policy and do not monitor or follow any Do Not Track browser requests.

Changes to our Privacy Policy

We may change this Privacy Policy at any time and from time to time. The most recent version of the Privacy Policy is reflected by the version date located at the bottom of this Privacy Policy. All such updates and amendments are effective immediately upon notice thereof, which we may give by any means, including, but not limited to, by posting a revised version of this Privacy Policy or other notice on the Website. You should view this Privacy Policy often to stay informed of changes that may affect you, as your continued use of the System signifies your continuing consent to be bound by this Privacy Policy. We expressly reserve the right to make any changes to this Privacy Policy at any time, without prior notice to you. The version of this Privacy Policy posted here on each respective date you visit the System shall be the Privacy Policy applicable to your access and use of the System on that date. Our electronically or otherwise properly stored copies of this Privacy Policy shall be deemed to be the true, complete, valid, authentic, and enforceable copy of the version of this Privacy Policy which were in force on each respective date you visited the System. This Privacy Policy is not intended to and does not create any contractual or other legal right in or on behalf of any party other than R.E.M.

Whom Can You Contact For More Information?

If you have any questions or suggestions about the System, the Services or our privacy practices, please contact us at

This Privacy Policy was last updated on March 10, 2015