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HOLLOW MAN VIDEO PREMIERE

The video for “Hollow Man,” the second single from ACCELERATE, is now streaming at remhq.com (click on the “Hollow Man” banner on the main page) and at myspace.com.

BEHIND THE VIDEO

The video was created by CRUSH — a cutting edge graphic-design and production studio based in Toronto. “We loved what Michael Stipe said about the meaning behind the lyrics of ‘Hollow Man,’” says Gary Thomas, Crush’s founding partner and creative director. “We all fear losing who we are, so we wanted to build on the idea of isolation as our theme. In terms of style, we took a page from Michael’s approach to writing and recording the new record, so a modern approach to the “punk” aesthetic was used. Consequently, our devices emerged and the “Hollow Man” became three people: a digital avatar, a roughly drawn representation, and live action.”