As we reported here yesterday an alumni group has produced a PSA for the University of Georgia which features music from the band’s “Oh My Heart.” The PSA, which will air during UGA’s sporting events beginning this fall, centers around the iconic North Campus Chapel Bell which is historically rung following UGA football victories as well as weddings, completion of final exams, and other momentous occasions at the Athens school. “We feel ‘Oh My Heart’ truly captures the emotional connection and the full experience of not only UGA but the Athens community,” said Mike Martin, Owner and Creative Director of Skylab-B. “The lyrics of the song match-up perfectly with the message we wanted to convey.”

For more coverage, please check out these articles at ajc.com and athens.patch.com

Atlanta’s Dave FM has a feature on the PSA and song here.

Learn more about the project at facebook.com/UGAChapelBell.

In other news, we’ve just learned that good friend Lance Bangs has produced a piece about Michael for thecreatorsproject.com which will premiere Aug 29. Stay tuned for more information about this intriguing project.